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Support Programs

Human Resources Support

  • Proposals for optimum staffing, analysis of personnel costs, and problem-solving utilizing human resource indices
  • Introduction of Archon Hospitality University programs (specialized training sessions and seminars)
  • Introduction of 360°performance evaluation and development programs
  • Implementation of an Employee Survey and creation of action plans to improve motivation
  • Development of intra-group staffing support and talent exchange programs (recruiting, cross-training, etc.)
  • Introduction of an evaluation and compensation system in corporating individual roles, productivity, and contributions to company performance
  • Provision of payroll calculation and timecard management system
  • Provision for a defined-contribution pension program
  • Implementation of an Human Resources Compliance Audit and support for production of guidelines

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Marketing Support

  • Marketing support for group hotels (development of marketing plans, market surveys, renovation proposals, etc.)
  • Development of sales promotions and other promotional activities
  • Media advertising and other publicity-related activities
  • Production of sales promotion tools and materials
  • Development and management of corporate identity (CI) and visual identity (VI)
  • Development of customer relationship management (CRM) systems
  • Support for website and e-commerce development and operations
  • Support for overall PR activities

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Revenue Management Support

  • Introductory training (theory, vocabulary, key performance indicators, numerical models)
  • Provision of know-how (demand predictions, pricing, management of group reservations, etc.)
  • Provision of tools (booking curves, sales manuals, forecasting tools)
  • Thorough oversight of revenue management cycle (daily, weekly, monthly, annual follow-up)
  • Provision and introduction of standardized segments and reports
  • On- and off-site hands-on training
  • Support for development of revenue management plans and budgets, pricing policy, various surveys, etc.

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Sales Support

  • Formulation of sales tactics and activities based on marketing strategy
  • Tokyo Sales Office activities (sales publicity activities targeting Tokyo travel agents and corporate clients, inbound business support, MICE business support)
  • Participation in trade shows and travel fairs
  • Support for sales activities targeting main clients and major travel agencies
  • Sales skills training
  • Implementation of joint sales projects
  • Promotion of cross-selling

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